Dr Fiona Crichton is a health psychology specialist with over a decade of experience developing programs to enhance health behaviors and mental wellbeing.

As VP of Behavioral Science at Groov, Fiona applies her expertise to create evidence-based solutions that foster resilience and adaptive change in workplaces and communities alike. Her research on placebo and nocebo effects, published in numerous high-impact, peer-reviewed journals, has advanced understanding of psychological influences on health outcomes.

With a background in law, including roles as a litigation lawyer and legal writer, Fiona brings a unique interdisciplinary perspective, combining clinical expertise with a nuanced understanding of behavioral and societal factors. She is strongly committed to improving mental health on a broad scale across New Zealand and beyond, ensuring Groov’s approach is both scientifically grounded and impactful.

A recognized speaker and presenter, Fiona regularly shares insights on health psychology and behavioral science at conferences and professional forums, translating complex scientific concepts into accessible, actionable strategies. Through Groov's Workplace Science Services, she is available for workplace coaching, consulting, workshops, keynotes, and more.